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tahirwani@nitsri.net
9070548823
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Department of Humanities and Social Sciences, NIT Srinagar
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Dr.Tahir Ahmad Wani

Assistant Professor

Subsistence Marketing, Technology Marketing, Innovation Management

ScopusId : 57224186269
GScholarId : 9ODJ2NEAAAAJ

Education

Degree Institute CGPA Year Subject Description
Ph. D. 2016 Jamia Millia Islamia-New Delhi Techno-Marketing
M.B.A. 2013 University of Kashmir Marketing and HR
UGC-NET 2013 UGC Management

Publications Journal

Month-Year Authors Paper Title Volume PageNo DOI Impact Factor Type Journal Name
JAN 2023 Wani, T.A., Haldar, A. & Ganie, I.R. In What Contexts Institutional Investors Can Be Catalyst? The Moderating Role of Corporate Governance. SCOPUS JGBC (2023). https://doi.org/10.1007/s42943-022-00069-5
APR 2022 Ali, S. W., Wani, T. A., & Tyagi, N. (2022). A Qualitative Study on Innovation and Dimensional Aspects of the Omnichannel Retail Business Model. International Journal of E-Business Research (IJEBR), 18(2), 1-20.
APR 2022 Showkat, S., Wani, T., & Kaur, J. (2022). “New Normal” Implications for global talent in the wake of economic nationalism and slowdown.” Thunderbird International Business Review, 1– 15. https://doi.org/10.1002/tie.22270
JUN 2022 Ganie, I, R., Wani, T.A., & Yadav, M., (2022) Impact of COVID-19 outbreak on stock market: Evidence from select economies, Business Perspectives and Research-1-15
DEC 2021 Singh, R., Wani, T., Ali, S. W., & Khare, A. (2021). Conflict-induced entrepreneurial resilience, self-efficacy and the new social compact: a study of BoP micro-entrepreneurs in conflict zones. Decision, 48(3), 309-326.
FEB 2016 Wani, T. A., Ali, S. W. & Farooq., T. (2016). Determinants of Online Purchase Intentions. Amity Journal of Management Research 1(1). ISSN: 2455- 9881
AUG 2015 Wani, T. A; Ali, S. W. & Qubra. (2015). Application of Consumer Based Brand Equity Model in Indian Banking Sector. Management Dynamics, 15 (1). (pp. 48-62) ISSN: 0972-5067
AUG 2014 Wani, T. A. & Ali, S. W., (2014). Innovation Diffusion Theory: Review & Scope in the study of adoption of smartphones in India. Journal of General Management Research, 2(2), (pp. 98-11. ISSN: 2348-2869 Print.

Publications Conference

Month-year Authors Type Identifier Title Conference Name
MAR 2015 Wani. T.A International Any Renowned ISBN The Importance-Performance Analysis of Service Quality in the Colleges of Delhi University. The Importance-Performance Analysis of Service Quality in the Colleges of Delhi University. Published in the proceedings of Global Conference on Managing in Recovering Markets at Management Development Institute (MDI) Gurgaon held on 11th-13th March 2015. ISBN: 978-81-929149-3-0
MAR 2014 Wani, T. A. & Ali, S. W., International Any Renowned ISBN Technology Acceptance Model: Developments & Scope in The Study of Consumer Behaviour Towards Smartphones in Indian Markets. Technology Acceptance Model: Developments & Scope in The Study of Consumer Behaviour Towards Smartphones in Indian Markets. Published in the proceedings of International Conference on “Emerging Trends in Global Management Practices – An Interdisciplinary Approach” held on 7-8 March 2014 at Symbiosis Centre for Management Studies NOIDA. ISBN: 978-81-928678-0-9

Book Published

  • Singh, Ramendra., & Wani, T.A., (2022) Marketing to the Poor (Routledge, Taylor and Francis Publishing), 2022
  • Wani, T. A., , Singh, R, & Tyagi N, (2022) Micro-entrepreneurship as a bottom-up approach for poverty eradication and sustainable development: An understanding of marketing exchange system to the poor. In Singh R & Wani T. A, (ed). Marketing to the Poor Routledge Press, 2022
  • Bashir, J., & Wani, T. A. (2021). Inventive Investment Using Bigdata: Tools, Applicability and Challenges Associated. In Computational Management (pp. 599-627). Springer, Cham., 2021
  • Wani, T.A., & Anwar, A., (2021) Pre & Post Covid Contemporary Business Trends (Bloomsbury, UK Publishing), 2021
  • Wani, T. A., & Mushtaq, S,. (2019). Antecedents of E-Loyalty: Empirical Evidence from Indian E-Commerce Users in Baba, M, M., (ed.). Management in Practice: Challenges & Strategies (36-54). India: Studium Press., 2019
  • Chabra. S. & Wani, T. A. (2016). A conjoint analysis of the factors influencing student’s choice for a Management institute: Marketing of higher education courses in India. R. Farooqi (Ed), Marketing in Emerging Economies, (pp. 77-91). Manakin Press. ISBN: 978-93-84370-46-6, 2016
  • Wani, T. A., & Shadma. (2014). Customer Satisfaction Towards High-End Smartphones in India: A Study of Customer Satisfaction Using Importance Performance Analysis Model. P. Banerjee., V. Madhukar & A Kumar (Eds.), Global Performance Challenges: Building and Sustaining Competitiveness, (pp. 278-291). New Delhi: Excel India Publishers. ISBN: 978-93-83842-74-2, 2014
  • Wani, T. A., & Malik, S. (2014). From China and India to Chindia: Joining Hands on the Economic Front. S. Veeramani, & T. A. Siddiqui (Eds.), International Business: The Emerging Global South and Asian Economic Order, (pp. 382-390). New Delhi: Excel India Publishers. ISBN: 978-93-83842-80-3, 2014
  • Ali, S. W., & Wani, T. A. (2014). Consumer Behaviour of Customers Towards Smartphones: An Indian Perspective. R. Farooqi, & S. Siddqui (Eds.), Management Challenges in the New Era: Strategies for Success, (pp. 7-19). New Delhi: Excel Publish. ISBN:978-93-83842-08-7, 2014

Any Other Professional or Extra-curricular Achievements

Type Achievement Date Desciption
Extra-Curricular Senior Research Fellow(University Grants Commission)
Extra-Curricular Junior Research Fellow(University Grants Commission)

Work Experience

Designation Organization From Date To Date Remark
Assistant Professor University of Kashmir 16-06-2016 30-12-2018